OkCupid’s Brilliant Email Marketing Tactic

Posted by taewoo on April 25, 2012 0 comments

If you’re doing email marketing, you need a compelling “reason” for people to come to your site..

Check out OkCupid’s message:

 

We noticed it’s raining tonight in San Jose. Our statistics show that more people sign in when there is bad weather. It’s the perfect time to message that special someone!

 

Friggin’ brilliant.

Why Google is King of Advertising

Posted by taewoo on April 17, 2012 0 comments

 

(click on image to see view full pic)

 

My friend asked me to hang out.. of course, gmail/adwords kicked in and figured out

1) intent (i.e. seeking dinner)

2) location (there is a Bucca between me and him)

3) other stuff we might like (standup)

 

Too bad adwords didn’t know that it’s a man date.

Standup comedy & dinner? Pssh.

Mobile Browser Emulators

Posted by taewoo on February 27, 2012 0 comments

Since Safari, Opera, and Android browsers dominate 90% of the market..

1.  Safari / iPhone emulator – http://iphonetester.com/ and http://www.testiphone.com/

2. Opera – http://www.opera.com/developer/tools/mini/

3. Android – Haven’t found any good online emulators