Real Time Bidding (RTB) 101

Posted by taewoo on June 13, 2012 Leave a comment (0) Go to comments

1) how it works / players

http://www.quora.com/What-is-real-time-bidding

http://www.quora.com/How-do-ad-exchanges-and-real-time-bidding-platforms-work

http://www.rubiconproject.com/blog/the-rtb-primer/

http://www.businessinsider.com/real-time-bidding-2010-8

2) technical implementation

http://code.google.com/p/openrtb/

http://www.iab.net/media/file/OpenRTB_API_Specification_Version2.0_FINAL.PDF

http://code.google.com/p/java-bidder-framework/

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