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Lesson in Relevance: Jamaican Music DJ vs. Korean Food Festival

Filed under: business, commentary — taewoo @ 9:08 pm May 23, 2010

Today, on broadway + 32nd in New York City, there was a bazaar sponsored by the St. Francis of Assissi, specifically the Korean parish. They were doing a fundraiser for North Korean refugees and the homeless people around the tri-state area.

Everything was great. The weather was great, the sales were great, people were having fun, and it seemed like everything was going the way it was planned.

Then the Jamaican reggae music DJs showed up out of nowhere, setting up shop at the entrance of the festival.

First of all, I wasn’t involved with the even planning of this bazaar so I am not sure if I am jumping the gun, but it seemed like these guys just set up shop in front of this Korean bazaar (i.e. taking advantage of the foot traffic) w/o any sort of prior business arrangement. To close down a NYC block for any sort of commercial activity, you need MONTHS AND MONTHS of planning and collaboration with the gov’t of NYC. Maybe I could be wrong… maybe the NYC gov’t decided to do a good will and hire the Jamaican DJs for this KOREAN event.

Second thing I noticed was that these guys were COMPETING for the crowd’s attention. The louder the festival got, the louder the Jamaicans got.

After a while, these Jamaican guys started SCREAMING. Good lord.

Now here’s my take on this…

Who the f*ck invited these guys? It’s just plain rude. Korean Catholics (not korean american catholics) - a big chunk of them speak hardly any English. Even if they did, I guarantee they never even HEARD of this reggae genre, let alone invite them to a Korean food/cultural event.

I’m no business guru, but these guys need a lesson in RELEVANCE. They set up shop in front of this Korean cultural festivity to promote their crap. Uh.. hello? Wrong demographics. You are NOT relevant for this crowd. The type of people that seek Korean food do NOT overlap with the crowd that seek reggae music. If these “entrepreneurs” thought this was an opportunity, … umm.. waste of time!

If you are an entrepreneur, next time, do some research on your target demographics.

AT&T Sucks

Filed under: business, commentary — Tags: , — taewoo @ 10:51 am May 19, 2010

AT&T is service is horrible. Their customer service - non existent or ran by bunch of heartless evil f*ckers who only know how to say “we can’t do that”, “it’s not our policy”, etc etc.

I had an internet service thru AT&T from June to April. I deceide to cancel the service so I call in and ask the AT&T call service center rep to cancel the service but that I would pay for the remainder of the contract. So when I receive my final bill, I should’ve been charged for TWO months of service…

Instead I get a FAT cancellation charge.

Thanks AT&T. Everyone hates your f*cking guts. I will NEVER EVER buy anything AT&T related and I will make SURE that everyone i meet will know about this.

PS: Mr. AT&T CEO, pay attention to social media. People hate AT&T’s guts:

att_sucks

How to Provide Great Customer Service

Filed under: business, commentary — Tags: — taewoo @ 8:49 pm April 13, 2010

One Word: Frank. Frank from Citi Bank (Citi Cards to be exact). His employee ID # is FA49249.

I saw a credit card bill that was due TODAY. I was freakin’ out so I went online and try to do it over the web. It says it won’t post my account till tomorrow, which means $40 late fee and the rates jumping up to.. only god knows what. So I decided to take the human approach and call.

As soon Frank the customer support representative picks up, he’s already calm and willing to serve. Not only did he tell me that he can (as courtesy) waive the late fee, but that he can also waive the $15 pay-over-phone fee. (Probably some bogus charge Citibank came up with b/c we all know bank to bank ACH transactions cost a BUCK.. and that’s to the consumer, so im guessing banks get charged pennies.)

The thing is.. he told me he was going to waive BOTH fees before I even asked! Amazing!

Not only that, he tried to upsell me on balance transfer (i don’t blame you.. i know what it’s like to be on commission). I let him down gently and he said “no problem sir, i respect your wish”. Wow, talk about manners.

Frank, if you are reading this somehow, I want to say TWO THUMBS UP! Tell your boss about this blog entry. And if you are Frank’s boss reading it, PLEASE give this guy a freakin’ promotion and let him lead the customer support department!

Thanks Frank. The last time I had an “experience” with a phone support rep was a Yahoo small business dude who was a total douche bag. Thanks for reminding me that some customer support people can be… well.. people, and not just some corporate drone regurgitating procedures and processes.

Citi Bank CEO: Frank helped you up my loyalty to your company.

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